It was only a matter of time before cyberspace beat in the music biz ..
Over 31,000 legal downloads were assembled after the tune was featured on BBC’s Radio One. Among other stuff, that would rank the track right up there as the final impulsive buy. Nonetheless the point has been made that, just as digital discs replaced tapes and records in private music consumption, the torch has been passed to digital transfers. P.C World noted this eventuality in its Jan 2006 issue, noting that music download sales tripled in 2005. That accounted for six p.c of the music industry’s sales for the year, provoking in that it also implies a dent in the amount of illicit tracks. Figures released by the World Federation of the Phonographic Industry — the authoritative source — made public a total of $1.1billion in download sales in the year. Gnarls Barkley’s digital attainment came just over a month after another cyber-landmark was achieved.
The billionth download in iTunes history occurred in late February 2006, when a Michigan teenager ordered Coldplay’s ‘Speed of Sound ‘ for the total of ninety 9 cents. That price is another reason explaining why singles — almost exterminated by the trend toward albums in the 1970s — are back, and in a big style. Maybe ultimately realizing that such a method didn’t work for blacksmiths at the turn of the prior century, the recording moguls — even tho grudgingly — sought to profit from the forefront technology. The key to their attainment to date is their appearing awareness that their objective is to find their niche in the cybermarket, instead of try to control it. Granted, it is a mega-niche, but the industry allegedly accepts that it will no longer be the lone gateway between artist and purchaser. Shops, as an example, are beginning to take advantage of the social sides of music purchases. There will always be teens, and congregating for music is an entrenched feature of theirs. With their massive inventories of stock, these stores present a perfect way of looking for songs, sampling them and then sharing perspectives, which absolutely describes the standard buying habits of both kids and tweens ( ie- the 9-to-12 set ).
Verizon is on the front lines for the mobile niche of music retailing with its VCast technology. This service transforms the wireless telephone into a cartable music player by synchronizing music already stored on the user’s PC. Sound quality for music downloads continues to improve dramatically, which further increases the appeal of downloads. FXSound is on the sharpened edge in this respect with its often acclaimed DFX Audio Enhancement package. Its effects are wonderful. Where Gnarls Barkley has gone, legions will follow. Cyber-dominance in the music biz is now a hard fact, so that the real top still must be popped.
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